Internet marketing, also known as online marketing, is a form of marketing strategy that uses the internet instead of the traditional forms of advertising – television, printed materials like newspapers and magazines, and radio. Unlike traditional marketing, internet marketing is less costly and more convenient as you only need a computer and internet connection. You can easily publish your advertisements online even while at home, or anywhere as long as there is an internet connection.
There are three areas of internet or online marketing. These are the web, email, and social media.
Web marketing uses websites. A website is usually managed or organized by an individual or organization. They are called webmasters. Web marketing allows an advertiser to put banners ads on a website through a web master. A webmaster only gets commission for every click or view of the said ads. This process is also called affiliate marketing.
There is also a so-called electronic commerce websites where sellers and consumers buy and sell products and services fully online. An e-commerce website usually has a virtual shopping carts and payment facilities that use plastic moneys like credit cards and ATMs.
The search engine optimization (SEO) is also a part of web marketing. This strategy increases the number of visitors on a website by placing it on search engines like Google, Yahoo, etc.
This area of internet marketing focuses on promoting products and services with the use of electronic mail. An advertiser sends newsletter and promotional ads to its prospective customers through an email. But before doing so, an advertiser has to build a customer database first, where the information of his prospective customers are recorded.
There are two types of email marketing: the transactional and direct email. Transactional emails involve exchanging of information between seller and consumer about the transactions they are having. On the other hand, direct emails only involve sending promotional campaigns and offers to the customers email addresses. It doesn’t require a response from the email recipient.
SOCIAL MEDIA MARKETING
This is also known as viral marketing. It only uses social networking sites like Facebook, Twitter, Instagram, etc. It is the most convenient among the other areas of internet marketing as it does not need high maintained software programs or applications. A marketer simply creates an account on any of this social networking sites and start selling and promoting right away.
Social media marketing offers various strategies to improve a seller’s brand or products presence in these social platforms. For example, Facebook user can create his own fan page through his Facebook account and start building audience. Eventually, this page will become his platform or online store.
In internet marketing, you have to be really creative. Your focus here is getting your customers interests and attention. Remember that customers are the lifeblood of your business and you need them to make your business grow. So how can you get these people?
A lot of potential buyers can be found in the internet. Most of them actively use social media, search engines and emails in searching the products they need. They are all in the internet and you only have to reach and get in touch with them. Internet marketing gives you the opportunity to do it.
GETTING CUSTOMERS’ ATTENTION
It may not be as easy as what you think. Almost every business person or marketer uses internet marketing in promoting their brands. There is a tough competition among sellers, so you need to come up with a unique technique in getting consumers attention. How?
You have to make them believe that your brand and products are what they need. Make them know your products well. It is like telling them a story on how your company started, how it helped you and your consumers, and how useful and efficient these products are. This way, you are building a connection between you and your buyers.
Internet marketing is your key to achieve your business goals in the most convenient and cheapest way. All you need is to focus on it.
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